EMBA Courses & Curriculum
Structure
2 years part-time modular study over extended weekends every 6-8 weeks,
approx. 60 workdays out of the office
Global program
Core and advanced modules, career and leadership coaching
World-leading faculty
from WHU, Kellogg and global partner universities
Flexibility
Customizable to your agenda
A curriculum to amplify your goals
A unique curriculum from the world’s best. Begin with foundational insights in year one before diving into advanced strategies which can be tailored to your preference in year two. Experience distinctive learning environments at our campuses in Düsseldorf and Vallendar and other locations worldwide. Go global with a minimum of five international modules. Leadership and career development coaching is integrated thoughout the course. For a transformational journey like no other.
Curriculum Overview
Core Modules
Build the foundation for your personal evolution. Bridge knowledge gaps and expand your expertise. Explore critical topics shaping the future—from generative AI to leveraging data for strategic advantage. Refine your leadership acumen and prepare to drive meaningful transformation.
Advanced Modules & Thesis
Elevate your leadership impact. Harness agile sprint methods to solve pressing business challenges while you navigate C-level decisions and ethical dilemmas. Adopt innovative, research-driven practices in an entrepreneurial environment to enhance existing strategies and become a catalyst for change.
Leadership & Career Development
You know how to lead, but how do you become one who drives meaningful change? Throughout the Kellogg-WHU EMBA, we guide you with workshops and coaching toward becoming more than an executive. We prepare you to lead with purpose, vision, and the power to shape the future.
Curriculum in detail
Prior to September | Online
- Quantitative Methods
Gain insights into quantitative methods for business and management applications and familiarize participants with basic mathematical tools.
Note: This course must be completed prior to program start
Module 1 | September | Vallendar
- Leadership in Organizations
Begin developing, refining, and reflecting on leadership skills during this introductory course on leadership.
Module 2 | November | Vallendar
- Marketing Management
Gain insights into marketing planning and segmentation, targeting, and positioning. - Managerial Economics
Examine the economic foundations relevant for the strategic management of business organizations.
Module 3 | January | Düsseldorf
- International Financial Reporting & Analysis
Grasp the “language of business”, from a global perspective, with an introduction to financial reporting. - Strategic Innovation & Corporate Renewal
Communicate the most critical and strategic aspects of managing innovation and corporate renewal.
Module 4 | February | Düsseldorf
- Generative AI for Business Applications
Leverage Generative AI to improve ideation, facilitate customer interactions, optimize data-driven decisions, and automate tasks. - Managerial Finance
Discover the concepts and techniques necessary to analyze and implement optimal investment decisions by firms.
Module 5 | April | Düsseldorf
- Business Strategies
Understand how competitive strategy may lead to the creation and persistence of profits. - Making Sense of Data
Gain a basic understanding of confidence intervals and hypothesis tests to interpret data.
Module 6 | June | Vallendar
- Corporate Finance
Understand the basic principles of corporate finance and the practical tools required for financial decisions and corporate valuation. - Operations Management
Approach the discipline of operations management from the perspective of a general manager rather than the operations specialist.
Module 7 | August | Kellogg, Chicago
- Negotiation Strategies
Develop negotiation skills in a series of negotiations and debriefings. - Strategic Crisis Management
Focus on crisis management from the point of view of managers and consultants.
Module 8 | August | Kellogg, Chicago
- Marketing Analytics
Address analytics as a leadership problem and improve organizational performance with the right data. - Strategic Decisions in Operations
Gain insights into strategic decision making in operations and their impact on a firm's financial performance.
Module 9a | October | Vallendar
- Sprint: Agile Business Model Development
Run a business idea “sprint” over multiple days to kick-start a new business model, startup, or company project.
Module 9b | December | Vallendar
- Marketing Strategy
Gain the tools to appreciate strategic thinking about marketing and brands. - Ethics & Executive Leadership
Shift from being an excellent leader to being an excellent CEO by exploring issues that top corporate leaders must keep in mind.
Note: Choose either Module 9a or 9b
Module 10 | November - April | India, Japan, Singapore
- Exploring New Business Horizons
Experience visits to enterprises, to NGOs, fireside conversations with local business leaders, with political changemakers, group activities, solo exploration, and more.
Please note: One field trip included - choose your preference from 2-3 options. Locations for field trips are subject to change.
Module 11 | January | Düsseldorf
- Business Simulation
In Executive Teams, run competing firms in simulated product markets and debrief on concepts and tools of corporate and competitive strategy. - Management Accounting
Focus on the behavioral issues of management accounting to illustrate real-world problems of management accounting in large corporations.
Modules 12 & 13 | November - June | Kellogg Global Network
Location: E.g., Chicago, Miami, Toronto, Shanghai/ Beijing, Hong Kong, Lisbon, London, Dubai, Washington D.C., Boston
Sample Courses:
- Future Proofing Brands
- Entrepreneurship and Innovation in China
- Managing Emerging Technologies
- Value Investing
- Understanding Consumer Psychology
- Strategic Brand Management
- Early Stage Investing and Fundraising
- Global Corporate Restructuring
- Visualization of Persuasion
- Value Creation & Capture in an Evolving Healthcare Market
- Growing & Sustaining Success in Biopharmaceutical Firms
- Leading High Impact Teams
- Family Enterprises: Success & Continuity
- Designing, Building and Communicating Compelling New Ventures
- Mergers, Acquisitions and Other Reorganization Methods
Please note: Subject and locations for global electives are subject to change. The portfolio will be presented during the first study year by Kellogg. Choose a minimum of two modules, equivalent to four courses.
Module 14 | May
Sample Courses:
- Leveraging collaboration for innovation: alliances, ecosystems and platforms
- Entrepreneurial Finance
- Managing People for Competitive Advantage
Please note: Courses are examples and subject to change. Choose two out of four courses.
Module 15 | June - August
Demonstrate your ability to apply the competencies gained throughout the program to solve practical management challenges in your thesis.
Whether you focus on a project within your company or develop a business plan for your own venture, your thesis will be tailored to address a topic directly relevant to your professional goals.
Leadership and Career Development | Integrated throughout program
From day one, you will receive group and individual coaching with a certified executive coach who will focus on your individual goals and growth toward becoming an exceptional leader.
- Group and individual Executive Leadership Coaching
- Workshops and presentations tailored to the needs of each cohort
Seize the opportunity to be ahead of the curve. Act early and take advantage of our 10,000€ early bird saving.
Flexibility
Find out more