EMBA Curriculum –
International ausgerichtet
Struktur
2 Jahre berufsbegleitendes, modulares Studium an verlängerten Wochenenden alle 6 bis 8 Wochen,
ca. 60 Abwesenheitstage
Globales Programm
Kern- und fortgeschrittene Module, Karriere- und Leadership-Coaching
Erstklassige Dozenten
Von WHU, Kellogg und globalen Partneruniversitäten
Flexibilität
Individuell an Ihre Agenda anpassbar
Ein Curriculum speziell für Führungskräfte
Ein einzigartiges Curriculum, entwickelt und umgesetzt von weltweit führenden Experten. Im ersten Jahr starten Sie mit grundlegenden Themen. Im zweiten steigen Sie tiefer in komplexe Strategien ein. Lernen Sie in einem inspirierenden Umfeld an unseren Standorten Düsseldorf und Vallendar – sowie weltweit in fünf oder mehr internationalen Modulen. Ein Karriere- und Leadership-Coaching begleitet Sie von Anfang an. Auf einer Reise, die Sie verändern wird wie keine andere.
Das Curriculum im Detail
Prior to September | Online
- Quantitative Methods
Gain insights into quantitative methods for business and management applications and familiarize participants with basic mathematical tools.
Note: This course must be completed prior to program start
Module 1 | September | Vallendar
- Leadership in Organizations
Begin developing, refining, and reflecting on leadership skills during this introductory course on leadership.
Module 2 | November | Vallendar
- Marketing Management
Gain insights into marketing planning and segmentation, targeting, and positioning. - Managerial Economics
Examine the economic foundations relevant for the strategic management of business organizations.
Module 3 | January | Düsseldorf
- International Financial Reporting & Analysis
Grasp the “language of business”, from a global perspective, with an introduction to financial reporting. - Strategic Innovation & Corporate Renewal
Communicate the most critical and strategic aspects of managing innovation and corporate renewal.
Module 4 | February | Düsseldorf
- Generative AI for Business Applications
Leverage Generative AI to improve ideation, facilitate customer interactions, optimize data-driven decisions, and automate tasks. - Managerial Finance
Discover the concepts and techniques necessary to analyze and implement optimal investment decisions by firms.
Module 5 | April | Düsseldorf
- Business Strategies
Understand how competitive strategy may lead to the creation and persistence of profits. - Making Sense of Data
Gain a basic understanding of confidence intervals and hypothesis tests to interpret data.
Module 6 | June | Vallendar
- Corporate Finance
Understand the basic principles of corporate finance and the practical tools required for financial decisions and corporate valuation. - Operations Management
Approach the discipline of operations management from the perspective of a general manager rather than the operations specialist.
Module 7 | August | Kellogg, Chicago
- Negotiation Strategies
Develop negotiation skills in a series of negotiations and debriefings. - Strategic Crisis Management
Focus on crisis management from the point of view of managers and consultants.
Module 8 | August | Kellogg, Chicago
- Marketing Analytics
Address analytics as a leadership problem and improve organizational performance with the right data. - Strategic Decisions in Operations
Gain insights into strategic decision making in operations and their impact on a firm's financial performance.
Module 9a | October | Vallendar
- Sprint: Agile Business Model Development
Run a business idea “sprint” over multiple days to kick-start a new business model, startup, or company project.
Module 9b | December | Vallendar
- Marketing Strategy
Gain the tools to appreciate strategic thinking about marketing and brands. - Ethics & Executive Leadership
Shift from being an excellent leader to being an excellent CEO by exploring issues that top corporate leaders must keep in mind.
Note: Choose either Module 9a or 9b
Module 10 | November - April | India, Japan, Singapore
- Exploring New Business Horizons
Experience visits to enterprises, to NGOs, fireside conversations with local business leaders, with political changemakers, group activities, solo exploration, and more.
Please note: One field trip included - choose your preference from 2-3 options. Locations for field trips are subject to change.
Module 11 | January | Düsseldorf
- Business Simulation
In Executive Teams, run competing firms in simulated product markets and debrief on concepts and tools of corporate and competitive strategy. - Management Accounting
Focus on the behavioral issues of management accounting to illustrate real-world problems of management accounting in large corporations.
Modules 12 & 13 | November - June | Kellogg Global Network
Location: E.g., Chicago, Miami, Toronto, Shanghai/ Beijing, Hong Kong, Lisbon, London, Dubai, Washington D.C., Boston
Sample Courses:
- Future Proofing Brands
- Entrepreneurship and Innovation in China
- Managing Emerging Technologies
- Value Investing
- Understanding Consumer Psychology
- Strategic Brand Management
- Early Stage Investing and Fundraising
- Global Corporate Restructuring
- Visualization of Persuasion
- Value Creation & Capture in an Evolving Healthcare Market
- Growing & Sustaining Success in Biopharmaceutical Firms
- Leading High Impact Teams
- Family Enterprises: Success & Continuity
- Designing, Building and Communicating Compelling New Ventures
- Mergers, Acquisitions and Other Reorganization Methods
Please note: Subject and locations for global electives are subject to change. The portfolio will be presented during the first study year by Kellogg. Choose a minimum of two modules, equivalent to four courses.
Module 14 | May
Sample Courses:
- Leveraging collaboration for innovation: alliances, ecosystems and platforms
- Entrepreneurial Finance
- Managing People for Competitive Advantage
Please note: Courses are examples and subject to change. Choose two out of four courses.
Module 15 | June - August
Demonstrate your ability to apply the competencies gained throughout the program to solve practical management challenges in your thesis.
Whether you focus on a project within your company or develop a business plan for your own venture, your thesis will be tailored to address a topic directly relevant to your professional goals.
Leadership und Karriereentwicklung | durchgehend ins Programm integriert
- Executive Leadership Coaching – individuell und in der Gruppe
In jedem Modul begleiten erfahrene Coaches und Moderatoren Sie durch reale Führungsherausforderungen. Üben Sie im dynamischen Gruppencoaching, Entscheidungen in Krisensituationen sicher zu treffen – und eine Unternehmenskultur zu fördern, in der Talente florieren. Während des gesamten Programms steht Ihnen ein zertifizierter Executive Coach persönlich zur Seite: Definieren Sie Ihre Ziele und stärken Sie Ihr Selbstvertrauen, um authentisch zu führen - Workshops und Präsentationen speziell für die Bedürfnisse der Kohorte
Holen Sie sich einen Vorsprung. Wer schnell handelt, kann mit unserem Early-Bird-Vorteil 10.000 € sparen.
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