Most startups don’t fail because of bad products. They fail because their market was imaginary.
Because the founders weren’t solving a problem, but…
News & Insights
The latest news, cutting-edge research, and upcoming events
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
News & Insights
The latest news, cutting-edge research, and upcoming events
Coordinating and Advancing Action on Sustainability
Newly founded WHU Sustainability Management Center gets to work
Coordinating and Advancing Action on Sustainability
Newly founded WHU Sustainability Management Center gets to work
News & Insights
The latest news, cutting-edge research, and upcoming events
Great Demand for "Analytics Translators" in German Industry
New WHU Master in Business Analytics will train executives at the interface between data analysts and corporate management
Great Demand for "Analytics Translators" in German Industry
New WHU Master in Business Analytics will train executives at the interface between data analysts and corporate management
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From the latest news and cutting-edge research to upcoming events and alumni success stories—you’ll find it all here! Check out our magazine to learn more about what matters to our community and to the wider world of global business. Visit our WHU Knowledge platform to access an ever-growing library of articles showcasing our world-renowned expertise in business, economics, and leadership. You can also take a look at our event calendar to find more information on upcoming events, both in-person and online, including meet-ups, info sessions, summits, and open houses. Discover in detail the latest works from WHU’s research experts, published in peer-reviewed journals focused on business-related topics.
