WHU Develops Its First Video Game for Potential New Students

Time is running out for the Amazonian rainforest. Only a committed team of ecologists and visionaries, developing the latest technology, can save this vital ecosystem. But they will only be successful in their mission if they can make good use of their entrepreneurial expertise. Quite the challenge for players of The Rainforest Quest, a new computer simulation designed by WHU – Otto Beisheim School of Management that will give potential students a chance to learn a lot about themselves and the university’s entrepreneurial culture. “We wanted to create a fun and engaging game for new students who are passionate about sustainable entrepreneurship,” said Yulia Kupriyanova, a representative of the school’s Center of Digitalization, who was closely involved with the game’s development. “We faced many challenges—from creating the story to translating that idea into an actual product—but it was a lot of fun. And it required us to think outside the box.” 

The Rainforest Quest will offer potential new students a way to test their knowledge before starting a study program and to learn more about sustainable topics in a modern way. The game will see players demonstrate their skills and stretch their imagination in order to develop mold-breaking technology. In attempting to save the game’s virtual rainforest, players will get a sneak peek into the entrepreneurial spirit that reigns on WHU’s campuses.

“Creating this game has been such an amazing learning experience,” said Ariana Galindo González. “We mixed creativity, sustainability, and gamification to reflect WHU’s values in the story we’re telling.” In addition to Galindo González and Kupriyanova, Nicole Goerlitz and Farheen Qureshi round out the team behind the game’s creation. Together, the team covers marketing, sales, CRM, video production, and teaching and learning. The Rainforest Quest showcases the innovative approaches to work at WHU while also addressing climate change, one of the world’s most pressing issues.

Click here to save the Amazonia!