New Japanese Edition “Price Management” Released

The Chair of Strategy and Marketing at WHU – Otto Beisheim School of Management is pleased to announce the release of the Japanese edition of the textbook Price Management – Strategy, Analysis, Decision, Implementation. Authored by Prof. Dr. Dr. h.c. mult. Hermann Simon, founder of Simon-Kucher, Prof. Dr. Martin Fassnacht, Director of the Chair of Strategy and Marketing at WHU, and pricing expert Kazuto Yamashiro, the work has now been translated into Japanese.

Price Management is considered the most comprehensive academic and managerial resource on the subject of pricing. It addresses all relevant dimensions – from strategic and analytical foundations to operational implementation – and is applicable to companies of all sizes and industries. Rich in global case studies and examples, the book integrates theoretical rigor with practical relevance, making it a valuable reference for managers, researchers, and students alike.

Since its first publication in 2003, Price Management has evolved into the leading textbook in its field. In 2010, it received the Georg-Bergler-Prize, the most prestigious and highly endowed textbook award in the German-speaking world, recognizing its outstanding contribution to market-oriented management.

The Japanese edition further strengthens the textbook’s global presence, now spanning eight languages: German, English, Chinese, Japanese, Korean, Russian, Polish, and Italian. Across all versions, the work highlights the most current developments in pricing, including novel pricing metrics, Big Data applications, two-sided price systems, negative pricing, and the emergence of digital payment systems such as cryptocurrencies.

The textbook’s academic and practical impact is underlined by international acclaim. Marketing scholar Philip Kotler describes it as “truly state of the art” and “the most comprehensive work in price management.” Prof. Dr. Silke Lennerts of DHBW Karlsruhe calls it “a reference work on the topic of 'price as a profit lever' that offers practical implementation recommendations for every pricing issue.”

Reflecting on the relevance of the Japanese edition, Prof. Dr. Martin Fassnacht comments: “Pricing is the most powerful profit driver – but also one of the most underestimated. With this translation, we aim to strengthen pricing expertise in one of the most influential economies in the world.”

With the new Japanese edition, the textbook strengthens its role as a global resource for decision-makers, consultants, and students at the intersection of strategy, marketing, and pricing.

The Japanese edition (価格のマネジメント: 戦略・分析・意思決定・実践) was published on February 14, 2025, by Tokyo-based Chūō Keizaisha and is available through major retailers including Amazon Japan.