New Edition of the most comprehensive textbook on pricing: “Preismanagement” released in thoroughly revised 5th edition

The price remains the most powerful and immediate lever of profitability—especially in an increasingly volatile economic environment shaped by inflation, digitalization, artificial intelligence, sustainability, and evolving market structures. Responding to these developments, the fifth edition of the renowned textbook Preismanagement – Strategie – Analyse – Entscheidung – Umsetzung has now been published in a fully revised and expanded form.

Authored by Professor Dr. Dr. h.c. mult. Hermann Simon (Simon-Kucher), Professor Martin Fassnacht (WHU – Otto Beisheim School of Management), and Junior Professor Dr. Anna-Karina Schmitz (WHU), the volume offers the most comprehensive and up-to-date overview of price management available worldwide. Recognized with the Georg-Bergler-Preis for Marketing and Distribution, the book integrates academic rigor with practical insight and presents price management as a structured, four-phase process encompassing strategy, analysis, decision-making, and implementation.

The authors place special emphasis on innovation, industry-specific characteristics, and actionable guidance. Real-world case studies—many drawn from the consulting expertise of Simon-Kucher, the global leader in price consulting—demonstrate how companies can respond effectively to current pricing challenges.

Professor Hermann Simon is Founder and Chairman of Simon-Kucher and the only German member of the Thinkers50 Hall of Fame. Professor Martin Fassnacht holds the Chair of Strategy and Marketing at WHU – Otto Beisheim School of Management; his research focuses on price management, brand management, retail marketing, and omnichannel business. Junior Professor Anna-Karina Schmitz is Assistant Professor of Marketing and Director of the Henkel Center for Consumer Goods at WHU; her academic work centers on sustainability, price management, and the premiumization of brand portfolios.

Marketing scholar Philip Kotler underscores the relevance of the work: “The fifth edition of this book has been updated and is truly state of the art. It is the most comprehensive work in price management.”

The book was published by Springer Gabler Wiesbaden in December 2024 and and is available as a print and e-book edition.