Guest lecture by FENKA Robotics

WHU – Otto Beisheim School of Management is focusing on robotics in its Global Online MBA program! While many of us are currently concentrating on developments in the field of AI, Moritz Fendt (BSc 2019), founder and CEO of FENKA Robotics, showed how he has built and scaled a successful business model around robotics with his company.

In Prof. Christian Schlereth's course “Marketing in a Digital World", he shared valuable and inspiring insights with students: Think outside the box and avoid simply following trends. Take a long-term perspective and anticipate developments that go beyond current public discussions. To proactively use technological innovations and look for new opportunities, as well as to understand the differences between B2B and D2C marketing.

A big thank you for the insights and inspiration that enriched the course. A big thank you also to the course participants for the lively and engaging discussion!