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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
New Publication: How Teleoperation Can Transform Urban Car Sharing
Research

New Publication: How Teleoperation Can Transform Urban Car Sharing

A new study reveals how smart coordination of remote drivers, customer requests and vehicles can dramatically improve waiting times and service…

 
WHU’s New Assistant Professor for Entrepreneurial Families
WHU Magazin

WHU’s New Assistant Professor for Entrepreneurial Families

Dr. Julian Schenkenhofer to teach and conduct research at WHU starting August 1, 2025

 
The World’s Top Researchers
WHU General

The World’s Top Researchers

Several of WHU’s faculty members appear on Research.com’s researcher ranking

 
New Japanese Edition “Price Management” Released
Marketing & Sales

New Japanese Edition “Price Management” Released

The Standard Textbook by Hermann Simon, Martin Fassnacht, and Kazuto Yamashiro Is Now Available in Eight Languages

 
Brands in Transition: how conscientious ‘lighthouse brands’ drive sustainability in organisations
WHU Magazin

Brands in Transition: how conscientious ‘lighthouse brands’ drive sustainability in organisations

A study by Florian Platzek, Anna-Karina Schmitz, Martin Fassnacht, and Emily Waltermann

 
It Takes (at least) Two to Make Real Progress toward Emissions Reduction Goals
WHU General

It Takes (at least) Two to Make Real Progress toward Emissions Reduction Goals

In new MIT Sloan Management Review article, Professor Martin Glaum explains how Henkel and BASF tackled scope 3 emissions

 
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