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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Brands in Transition: how conscientious ‘lighthouse brands’ drive sustainability in organisations
WHU Magazin

Brands in Transition: how conscientious ‘lighthouse brands’ drive sustainability in organisations

A study by Florian Platzek, Anna-Karina Schmitz, Martin Fassnacht, and Emily Waltermann

 
It Takes (at least) Two to Make Real Progress toward Emissions Reduction Goals
WHU General

It Takes (at least) Two to Make Real Progress toward Emissions Reduction Goals

In new MIT Sloan Management Review article, Professor Martin Glaum explains how Henkel and BASF tackled scope 3 emissions

 
Research on Optimizing Meal Delivery Platforms Published in "Management Science"
Supply Chain Management

Research on Optimizing Meal Delivery Platforms Published in "Management Science"

We are proud to announce that a paper co-authored by Prof. Arne Strauss, titled "Integrated Fleet and Demand Control for On-Demand Meal Delivery…

 
WHU Collaborates with LGT Private Banking on New Center of Excellence for Entrepreneurial Families
WHU General

WHU Collaborates with LGT Private Banking on New Center of Excellence for Entrepreneurial Families

A new center will see two assistant professors advance research on topics relevant to family businesses

 
New Edition of the most comprehensive textbook on pricing: “Preismanagement” released in thoroughly revised 5th edition
Research

New Edition of the most comprehensive textbook on pricing: “Preismanagement” released in thoroughly revised 5th edition

Authored by Professor Hermann Simon, Professor Martin Fassnacht, and Junior Professor Anna-Karina Schmitz

 
WHU Doctoral Student Wins Poster Competition at INFORMS Conference in Seattle
WHU General

WHU Doctoral Student Wins Poster Competition at INFORMS Conference in Seattle

Alexander Rose is researching the use of satellite imagery to better predict and verify supply chain carbon emissions

 
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