Kellogg-WHU Executive MBA | Logo

Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
Read more
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Amazon: Customer Centricity as a Power Strategy
WHU General

Amazon: Customer Centricity as a Power Strategy

Retail expert Martin Fassnacht discusses platform economics on ARD Morgenmagazin

 
New Japanese Edition “Price Management” Released
Marketing & Sales

New Japanese Edition “Price Management” Released

The Standard Textbook by Hermann Simon, Martin Fassnacht, and Kazuto Yamashiro Is Now Available in Eight Languages

 
Coolblue: Customer centricity as a strategic growth path
In the Media

Coolblue: Customer centricity as a strategic growth path

Prof. Martin Fassnacht analyzes the Dutch electronics retailer’s expansion strategy in Germany in Handelsblatt.

 
Professor Fabiola Gerpott Twice Honored in German Media
WHU General

Professor Fabiola Gerpott Twice Honored in German Media

Business Punk and Personalmagazin laud the WHU researcher

 
Entrepreneurship Ranking: WHU Bests the Competition
WHU General

Entrepreneurship Ranking: WHU Bests the Competition

Relative to its size, WHU is the strongest German institution of higher education for entrepreneurship, a new study shows

 
WHU Renews BSIS Label with Its Impact on Business and Society
WHU General

WHU Renews BSIS Label with Its Impact on Business and Society

WHU has a significantly positive effect on the economy and society as a whole—and that far beyond the regions surrounding its campuses

 
Kellogg-WHU Executive MBA | Logo