Kellogg-WHU Executive MBA | Logo

Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
Read more
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU’s New Assistant Professor for Entrepreneurial Families
WHU Magazin

WHU’s New Assistant Professor for Entrepreneurial Families

Dr. Julian Schenkenhofer to teach and conduct research at WHU starting August 1, 2025

 
The World’s Top Researchers
WHU General

The World’s Top Researchers

Several of WHU’s faculty members appear on Research.com’s researcher ranking

 
Five Questions for Famville
WHU General

Five Questions for Famville

“Famville is intended as an ecosystem for parents”

 
Amazon: Customer Centricity as a Power Strategy
WHU General

Amazon: Customer Centricity as a Power Strategy

Retail expert Martin Fassnacht discusses platform economics on ARD Morgenmagazin

 
New Japanese Edition “Price Management” Released
Marketing & Sales

New Japanese Edition “Price Management” Released

The Standard Textbook by Hermann Simon, Martin Fassnacht, and Kazuto Yamashiro Is Now Available in Eight Languages

 
Coolblue: Customer centricity as a strategic growth path
In the Media

Coolblue: Customer centricity as a strategic growth path

Prof. Martin Fassnacht analyzes the Dutch electronics retailer’s expansion strategy in Germany in Handelsblatt.

 
Kellogg-WHU Executive MBA | Logo