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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Market Arrogance versus Market Orientation
In the Media

Market Arrogance versus Market Orientation

Professor Martin Fassnacht analyzes the crisis of German carmakers in FAZ

 
Germany’s Consumer Climate Remains Fragile
In the Media

Germany’s Consumer Climate Remains Fragile

Prof. Martin Fassnacht stresses the urgent need for positive narratives on N-TV Telebörse, Aug. 27, 20225 (video)

 
Is the era of electronics chains such as MediaMarktSaturn over?
Marketing & Sales

Is the era of electronics chains such as MediaMarktSaturn over?

Retail expert Martin Fassnacht on Deutschlandfunk radio discussing JD.com and e-commerce

 
Internet company JD.com acquires Ceconomy
WHU Magazin

Internet company JD.com acquires Ceconomy

Prof. Martin Fassnacht on Tagesschau about the implications for MediaMarktSaturn and German retail (Min. 8:09)

 
Transformation, Green Energy, and Global Expansion
WHU General

Transformation, Green Energy, and Global Expansion

Dr. Michael Müller, CFO of RWE AG, visits WHU and PwC podcast to discuss the changes happening at one of Germany’s largest energy providers

 
Amazon: Customer Centricity as a Power Strategy
WHU General

Amazon: Customer Centricity as a Power Strategy

Retail expert Martin Fassnacht discusses platform economics on ARD Morgenmagazin

 
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