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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Amazon: Customer Centricity as a Power Strategy
WHU General

Amazon: Customer Centricity as a Power Strategy

Retail expert Martin Fassnacht discusses platform economics on ARD Morgenmagazin

 
New Japanese Edition “Price Management” Released
Marketing & Sales

New Japanese Edition “Price Management” Released

The Standard Textbook by Hermann Simon, Martin Fassnacht, and Kazuto Yamashiro Is Now Available in Eight Languages

 
Coolblue: Customer centricity as a strategic growth path
In the Media

Coolblue: Customer centricity as a strategic growth path

Prof. Martin Fassnacht analyzes the Dutch electronics retailer’s expansion strategy in Germany in Handelsblatt.

 
Professor Fabiola Gerpott Twice Honored in German Media
WHU General

Professor Fabiola Gerpott Twice Honored in German Media

Business Punk and Personalmagazin laud the WHU researcher

 
Start-ups Investment Report
WHU General

Start-ups Investment Report

Funding rounds, exits, acquisitions, and IPOs of WHU start-ups in Q2 2025

 
Brands in Transition: how conscientious ‘lighthouse brands’ drive sustainability in organisations
WHU Magazin

Brands in Transition: how conscientious ‘lighthouse brands’ drive sustainability in organisations

A study by Florian Platzek, Anna-Karina Schmitz, Martin Fassnacht, and Emily Waltermann

 
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