Kellogg-WHU Executive MBA | Logo

Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
Read more
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Amazon: Customer Centricity as a Power Strategy
WHU General

Amazon: Customer Centricity as a Power Strategy

Retail expert Martin Fassnacht discusses platform economics on ARD Morgenmagazin

 
New Japanese Edition “Price Management” Released
Marketing & Sales

New Japanese Edition “Price Management” Released

The Standard Textbook by Hermann Simon, Martin Fassnacht, and Kazuto Yamashiro Is Now Available in Eight Languages

 
Professor Fabiola Gerpott Twice Honored in German Media
WHU General

Professor Fabiola Gerpott Twice Honored in German Media

Business Punk and Personalmagazin laud the WHU researcher

 
More Sustainability in the World of Professional Football
Sustainability

More Sustainability in the World of Professional Football

WHU doctoral student Alexander Liebhart presents study results at Sky for World Environment Day

 
Brands in Transition: how conscientious ‘lighthouse brands’ drive sustainability in organisations
WHU Magazin

Brands in Transition: how conscientious ‘lighthouse brands’ drive sustainability in organisations

A study by Florian Platzek, Anna-Karina Schmitz, Martin Fassnacht, and Emily Waltermann

 
Campus Lions Club Vallendar WHU Donates 350 Eyeglasses to People in Need Around the World
WHU General

Campus Lions Club Vallendar WHU Donates 350 Eyeglasses to People in Need Around the World

Numerous residents of Vallendar generously donated—and now WHU has handed over several pairs of glasses to aid initiative Brillen Weltweit

 
Kellogg-WHU Executive MBA | Logo