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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Initiative Hosts Bingo Evening Delight
Campus Life

WHU Initiative Hosts Bingo Evening Delight

WHU initiative Integration@Vallendar to host an evening of bingo in WHU’s new cafeteria

 
All Smiles at the Graduation Ceremony for WHU’s 2025 Cohort
WHU General

All Smiles at the Graduation Ceremony for WHU’s 2025 Cohort

Students from WHU’s bachelor, master, and doctoral programs graduate in Vallendar

 
WHU Shows Its Spirit at Homecoming
WHU General

WHU Shows Its Spirit at Homecoming

300 alumni return to campus to celebrate their alma mater at Homecoming 2025

 
Market Arrogance versus Market Orientation
In the Media

Market Arrogance versus Market Orientation

Professor Martin Fassnacht analyzes the crisis of German carmakers in FAZ

 
Germany’s Consumer Climate Remains Fragile
In the Media

Germany’s Consumer Climate Remains Fragile

Prof. Martin Fassnacht stresses the urgent need for positive narratives on N-TV Telebörse, Aug. 27, 20225 (video)

 
Is the era of electronics chains such as MediaMarktSaturn over?
Marketing & Sales

Is the era of electronics chains such as MediaMarktSaturn over?

Retail expert Martin Fassnacht on Deutschlandfunk radio discussing JD.com and e-commerce

 
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