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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Amazon: Customer Centricity as a Power Strategy
WHU General

Amazon: Customer Centricity as a Power Strategy

Retail expert Martin Fassnacht discusses platform economics on ARD Morgenmagazin

 
Coolblue: Customer centricity as a strategic growth path
In the Media

Coolblue: Customer centricity as a strategic growth path

Prof. Martin Fassnacht analyzes the Dutch electronics retailer’s expansion strategy in Germany in Handelsblatt.

 
Professor Fabiola Gerpott Twice Honored in German Media
WHU General

Professor Fabiola Gerpott Twice Honored in German Media

Business Punk and Personalmagazin laud the WHU researcher

 
Four WHU Alumni Make the Forbes 30 Under 30
WHU General

Four WHU Alumni Make the Forbes 30 Under 30

Finding success in digital services and sustainable solutions

 
The marketing pyramid is shaking
WHU General

The marketing pyramid is shaking

Professor Martin Fassnacht in FAZ on shifting consumer needs in uncertain times – and why companies must not neglect their core performance.

 
Five Members of the WHU Community Make Capital’s 40 Under 40 List
WHU General

Five Members of the WHU Community Make Capital’s 40 Under 40 List

Capital publishes yearly list of 40 talented figures from the community active in politics, entrepreneurship, management, and more

 
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