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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
The marketing pyramid is shaking
WHU General

The marketing pyramid is shaking

Professor Martin Fassnacht in FAZ on shifting consumer needs in uncertain times – and why companies must not neglect their core performance.

 
Five Members of the WHU Community Make Capital’s 40 Under 40 List
WHU General

Five Members of the WHU Community Make Capital’s 40 Under 40 List

Capital publishes yearly list of 40 talented figures from the community active in politics, entrepreneurship, management, and more

 
Bargain Hunting for Sweets
WHU General

Bargain Hunting for Sweets

Professor Martin Fassnacht in an interview with “Markt”

 
The New Power of Car Dealerships
WHU General

The New Power of Car Dealerships

In FAZ Jann Vollmar and Professor Martin Fassnacht Discuss Shifting Power Dynamics in the Automotive Industry

 
A Positive Influence on Global Nutrition
WHU General

A Positive Influence on Global Nutrition

Several WHU start-ups named 2024’s “New Food Stars”

 
How AI is Changing Corporate Recruiting
WHU General

How AI is Changing Corporate Recruiting

WHU Professor Fabiola H. Gerpott and alumna Dr. Annika von Mutius published in Harvard Business manager

 
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