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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
New Study on Vertiport Planning for Urban Air Mobility Accepted in Transportation Research Part A
Supply Chain Management

New Study on Vertiport Planning for Urban Air Mobility Accepted in Transportation Research Part A

Risk-aware optimization framework shows how airport shuttle eVTOL networks can be designed profitably under uncertain demand

 
WHU’s Doctoral Program Ranked No. 1 in Germany
WHU General

WHU’s Doctoral Program Ranked No. 1 in Germany

Management Accounting program leads nationally in BYU Accounting Research Ranking

 
Coordinator of the EURO working group „Pricing & Revenue Management“
Supply Chain Management

Coordinator of the EURO working group „Pricing & Revenue Management“

With his election to the coordination team, Professor Arne Strauss assumes a leading role in a key European research network.

 

 
New Publication: How Teleoperation Can Transform Urban Car Sharing
Research

New Publication: How Teleoperation Can Transform Urban Car Sharing

A new study reveals how smart coordination of remote drivers, customer requests and vehicles can dramatically improve waiting times and service…

 
Market Arrogance versus Market Orientation
In the Media

Market Arrogance versus Market Orientation

Professor Martin Fassnacht analyzes the crisis of German carmakers in FAZ

 
Germany’s Consumer Climate Remains Fragile
In the Media

Germany’s Consumer Climate Remains Fragile

Prof. Martin Fassnacht stresses the urgent need for positive narratives on N-TV Telebörse, Aug. 27, 20225 (video)

 
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