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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
It Takes (at least) Two to Make Real Progress toward Emissions Reduction Goals
WHU General

It Takes (at least) Two to Make Real Progress toward Emissions Reduction Goals

In new MIT Sloan Management Review article, Professor Martin Glaum explains how Henkel and BASF tackled scope 3 emissions

 
Research on Optimizing Meal Delivery Platforms Published in "Management Science"
Supply Chain Management

Research on Optimizing Meal Delivery Platforms Published in "Management Science"

We are proud to announce that a paper co-authored by Prof. Arne Strauss, titled "Integrated Fleet and Demand Control for On-Demand Meal Delivery…

 
WHU Collaborates with LGT Private Banking on New Center of Excellence for Entrepreneurial Families
WHU General

WHU Collaborates with LGT Private Banking on New Center of Excellence for Entrepreneurial Families

A new center will see two assistant professors advance research on topics relevant to family businesses

 
New Edition of the most comprehensive textbook on pricing: “Preismanagement” released in thoroughly revised 5th edition
Research

New Edition of the most comprehensive textbook on pricing: “Preismanagement” released in thoroughly revised 5th edition

Authored by Professor Hermann Simon, Professor Martin Fassnacht, and Junior Professor Anna-Karina Schmitz

 
The marketing pyramid is shaking
WHU General

The marketing pyramid is shaking

Professor Martin Fassnacht in FAZ on shifting consumer needs in uncertain times – and why companies must not neglect their core performance.

 
Five Members of the WHU Community Make Capital’s 40 Under 40 List
WHU General

Five Members of the WHU Community Make Capital’s 40 Under 40 List

Capital publishes yearly list of 40 talented figures from the community active in politics, entrepreneurship, management, and more

 
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