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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Leveling the Playing Field: How Project Access is Transforming University Admissions for Underrepresented Students
Diversity

Leveling the Playing Field: How Project Access is Transforming University Admissions for Underrepresented Students

WHU student Simon Schünemann on empowering others with mentoring and a belief they belong at the top schools.

 
Germany’s Consumer Climate Remains Fragile
In the Media

Germany’s Consumer Climate Remains Fragile

Prof. Martin Fassnacht stresses the urgent need for positive narratives on N-TV Telebörse, Aug. 27, 20225 (video)

 
Is the era of electronics chains such as MediaMarktSaturn over?
Marketing & Sales

Is the era of electronics chains such as MediaMarktSaturn over?

Retail expert Martin Fassnacht on Deutschlandfunk radio discussing JD.com and e-commerce

 
Internet company JD.com acquires Ceconomy
WHU Magazin

Internet company JD.com acquires Ceconomy

Prof. Martin Fassnacht on Tagesschau about the implications for MediaMarktSaturn and German retail (Min. 8:09)

 
Amazon: Customer Centricity as a Power Strategy
WHU General

Amazon: Customer Centricity as a Power Strategy

Retail expert Martin Fassnacht discusses platform economics on ARD Morgenmagazin

 
Coolblue: Customer centricity as a strategic growth path
In the Media

Coolblue: Customer centricity as a strategic growth path

Prof. Martin Fassnacht analyzes the Dutch electronics retailer’s expansion strategy in Germany in Handelsblatt.

 
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