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Kellogg-WHU Magazine

The latest news, success stories, and business insights from the Kellogg-WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Five Questions for Cherry Ventures
Entrepreneurship & Innovation

Five Questions for Cherry Ventures

By founders, for founders: VC funds from WHU alumni help other start-ups get on their feet

 
Is the era of electronics chains such as MediaMarktSaturn over?
Marketing & Sales

Is the era of electronics chains such as MediaMarktSaturn over?

Retail expert Martin Fassnacht on Deutschlandfunk radio discussing JD.com and e-commerce

 
Internet company JD.com acquires Ceconomy
WHU Magazin

Internet company JD.com acquires Ceconomy

Prof. Martin Fassnacht on Tagesschau about the implications for MediaMarktSaturn and German retail (Min. 8:09)

 
Five Questions for Famville
WHU General

Five Questions for Famville

“Famville is intended as an ecosystem for parents”

 
Amazon: Customer Centricity as a Power Strategy
WHU General

Amazon: Customer Centricity as a Power Strategy

Retail expert Martin Fassnacht discusses platform economics on ARD Morgenmagazin

 
Coolblue: Customer centricity as a strategic growth path
In the Media

Coolblue: Customer centricity as a strategic growth path

Prof. Martin Fassnacht analyzes the Dutch electronics retailer’s expansion strategy in Germany in Handelsblatt.

 
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