- Germany 29%
- Europe/EU-Member States excl. Germany 28%
- Asia 18%
- Europe/Non-EU-Member States 11%
- Africa and Middle East 7%
- North America 4%
- Central and South America 3%
Part-Time & Modular Structure
Classes are approximately every 4-6 weeks for around five days (extended weekends) balancing in-class time with work-life balance.
Foster lasting relationships worldwide with executives of seven partner schools through various global networking opportunities.
Insightful Leadership Development
Energize your career and experience new tools and concepts that will help you transform into a visionary leader.
- Manager 29%
- Senior Manager 27%
- Director 22%
- Entrepreneur 8%
- CXO 7%
- VP 7%
- Aerospace 5%
- Automotive 6%
- Chemicals/Pharmaceuticals 7%
- Electronics 3%
- Energy 4%
- Finance/Banking 13%
- Health 6%
- Legal 5%
- IT/Telecommunication 14%
- Mechanical Engineering 12%
- Politics/State/Civil Services 3%
- Retail/Wholesale 6%
- Real Estate 4%
- Transport/Logistics 4%
- Other 8%
Curriculum – Embark on a Two-Year Transformative Journey
Through extended weekend courses delivering 14 in-class modules, the 21-month program requires just 58 working days out of the office including the Leadership and Career Development Module. The program begins mid-September every year.
Online Preparatory Module
Gain insights into quantitative methods for business and management applications and familiarize participants with basic mathematical tools. This course must be completed prior to program start.
Module 1 | Leading the Organization
Decision Making Under Uncertainty
Gain a good understanding of different probability concepts and the idea of conditional probabilities.
Leadership in Organizations
Begin developing, refining, and reflecting on leadership skills during this introductory course on leadership.
Module 2 | Market Impact
Gain insights into marketing planning and segmentation, targeting, and positioning.
Examine the economic foundations relevant for the strategic management of business organizations.
Module 3 | Global Markets
Doing Business in Developing Countries
Module 4 | Financial Performance
International Financial Reporting & Analysis
An introduction to financial reporting, the “language of business”, from a global perspective.
Introduce the concepts and techniques necessary to analyze and implement optimal investment decisions by firms.
Module 5 | Developing Strategic Foresight
Build an understanding of how competitive strategy may lead to the creation and persistence of profits.
Making Sense of Data
Gain a basic understanding of confidence intervals and hypothesis tests to interpret data.
Module 6 | Business Functions
Introduction to the basic principles of corporate finance and development of the necessary practical tools for financial decisions and corporate valuation.
An introduction to Operations Management, approaching the discipline from the perspective of a general manager rather than the operations specialist.
Module 7 | Creative Destruction
Foundations of Entrepreneurship
Discover the theoretical background of entrepreneurship to evaluate business ideas, business plans, and the resources to start a new venture.
Strategic Innovation & Corporate Renewal
Communicate the most critical and strategic aspects of managing innovation and corporate renewal.
Module 8 & 9 | International Module (compulsory)
Develop negotiation skills in a series of negotiations and debriefings.
Strategic Crisis Management
Focus on crisis management from the point of view of managers and consultants.
Address analytics as a leadership problem and improve organizational performance with the right data.
Strategic Decisions in Operations
Gain insights into strategic decision making in operations and their impact on a firm's financial performance.
Module 10a | Electives @ WHU - Advanced Themes
Managing People for Competitive Advantage
Focus on the people side of business from a general management perspective.
Sprint: Agile Business Model Development
Run a business idea “sprint” over multiple days to kick-start a new business model, startup, or company project.
Module 10b | Electives @ WHU - Advanced Themes
Gain the tools to appreciate strategic thinking about marketing and brands.
Ethics & Executive Leadership
Shift from being an excellent leader to being an excellent CEO by exploring issues that top corporate leaders must keep in mind.
Module 11 | Field trips: Exploring New Business Horizons
September - India
January - Singapore
March - UAE
Please note that one field trip is compulsory
Module 12 | Capstone Week
Capstone- Business Simulation
In Executive Teams, run competing firms in simulated product markets and debrief on concepts and tools of corporate and competitive strategy.
Focus on the behavioral issues of management accounting to illustrate real-world problems of management accounting in large corporations.
Module 13 | Global Electives (one required)
- Creating and Managing Strategic Alliances
- Vizualisation for Persuasion
- Incentives, Organization and Strategy
- Leading High Impact Teams
- Consumer Led Growth
- Innovation Strategy and Management
- Understanding Consumers
- Deal Making in China and Asia
- Value Investing
- Strategic Brand Management
- International Finance
- Investment Banks, Hedge Funds and Private Equity
- Family Enterprises: Success and Continuity
- Strategy Beyond Markets
- Biases, Forecasts and Deep Uncertainty
- World Economy
- Strategies for Growth
- Marketing Research
- Creating and Managing Strategic Alliances
Shanghai / Beijing
- The New Era of Marketing in China
- Contemporary Issues about Chinese Financial Markets and Institutions
Tel Aviv I & II
- New Technologies for Managers: Risks, Opportunities and Unknkowns
- Product Management for Technology Companies
- Venture Capital
- Intellectual Capital Management
- Strategic Brand Management
- International Finance
- Digital Strategy: Individual and Organizational Transformation for a Digital Age
- Discovering Mergers and Acquisitions
London (will be announced in September 2019)
*Please note: Courses and dates are subject to change, courses listed are example courses from previous years
Module 14 | European Elective
Luxury Brand Management/ Price Management
Contrast traditional versus luxury-specific marketing principles with two real-life cases by luxury goods manufacturers.
The Analytics Edge
Gain an understanding of the potential of statistical and machine learning approaches in business.
Focus on financial economic foundations of a new venture, from idea to exit.
Business Tax Strategy
Understand how taxes affect business decisions, gaining necessary concepts for international application.
The Business Environment in Europe
Identify and understand the forces and trends on supply and demand that affect competitive strategies of firms in European markets.
Module 15 | Master Thesis
Demonstrate the ability to apply scientific methods to actual management solutions.
Optional | Leadership and Career Development
See all EMBA Modules:
An Impression of Our Experiential Learning Module
Industrial Economics, Business Strategy, Competition PolicyRotate to learn more
Chair of the Institute for Industrial Organization at WHU, Professor Weigand is Deputy Dean of WHU and Associate Dean Degree Programs. Since 2004, he has also served as a member of the Academic Council of the CEIBS, Shanghai.
Marketing, Brand Management, Consumer BehaviourRotate to learn more
A professor of marketing at Kellogg, Alexander Chernev holds a PhD in Psychology from Sofia University and a PhD in Business Administration from Duke University. His research has been published in leading marketing journals and has been quoted in the business and popular press.
Finance, Accounting, Corporate GovernanceRotate to learn more
Professor of Empirical Corporate Finance, Professor Andres joined WHU in 2011. Published in leading academic journals, Professor Andres has contributed book chapters to a number of international books and his research has been covered in the media.
Entrepreneurship, Start-Ups, Entrepreneurial RiskRotate to learn more
Professor and Chair of Entrepreneurship and New Business Development at WHU, Professor Hienerth’s teaching and research has won several awards. He has gained expertise in corporate entrepreneurship through several industry projects with international companies.
Negotiation Skills, Group Decision MakingRotate to learn more
Professor of Dispute Resolution and Organizations at Kellogg, Professor Thompson is the director of the Kellogg Team and Group Research Center and the Kellogg Leading High Impact Teams Executive program. She has authored nine books and 130 published research articles and chapters in edited books.
Strategy, Innovation, New Product DevelopmentRotate to learn more
Chair of Technology and Innovation Management at WHU, Professor Ernst is also a regular visiting professor at Kellogg. He received his PhD from the University of Kiel, Germany and has 16 years of experience in executive education.
Data Analysis, Economic Models, Risk ManagementRotate to learn more
Associate Professor in the Department of Managerial Economics and Decision Sciences at Kellogg, Professor Schmedders holds a PhD in Operations Research from Stanford University. He is the eight-time winner of the Best Teacher Award at Kellogg-WHU.
Marketing, Big Data, Information TechnologyRotate to learn more
The Nancy L. Ertle Professor of Marketing at Kellogg, Florian Zettelmeyer also founded and directs the Program on Data Analytics at Kellogg. He holds a PhD in Marketing from Massachusetts Institute of Technology.
Luxury Brand Management, Marketing and SalesRotate to learn more
Professor of Marketing at WHU, Professor Fassnacht is also a strategic advisor for consumer goods manufacturers, retailers, and service companies. He has published in national and international journals, and has authored and co-authored several books and working papers.
Entrepreneurship, Corporate Transformation, InnovationRotate to learn more
Chair of Innovation and Corporate Transformation at WHU, Professor Ozcan also serves as the academic director of Executive Education, the academic director of Campus for Finance Private Equity Conference, and the coordinator of the Management Abroad United Arab Emirates Program.
Advertising, Marketing Strategy, Biomedical MarketingRotate to learn more
Having received his MBA from Harvard, Timothy Calkins is Clinical Professor of Marketing at Kellogg and the Co-Academic Director of Kellogg’s branding program. He is the author of “Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks”.
Emerging Markets, International Finance & EconomicsRotate to learn more
Professor of Finance and the Tokai Bank Chair in International Finance at Kellogg, he has served as a consultant to the World Bank, the International Monetary Fund, the Board of Governors of the Federal Reserve System, the European Central Bank, and the McKinsey Global Institute.