Faculty Spotlight: Professor Timothy Calkins
Clinical Professor of Marketing
Kellogg School of Management
The faculty at Kellogg-WHU boasts prestigious scholars, practitioners, and business experts from Kellogg, WHU, and our global partner networks, filling your learning experience with excellent education credentials, diverse business knowledge, and active industry practices.
Professor Timothy Calkins, better known to all as Tim, is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. Tim has been teaching Marketing Strategy and Strategic Marketing Decisions at Kellogg-WHU for over 10 years, and his Strategic Marketing course in Module 8 of our Executive MBA program is highly anticipated amongst students.
Author of two books, Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012) and Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012), and co-editor of Kellogg on Branding (John Wiley & Sons, 2005), Tim has been sharing his marketing expertise for a number of years. His blog, “Building Strong Brands” was included in Inc. Magazine’s list of “Six blogs that can teach you more than an MBA”, and he has published over a dozen Kellogg case studies and a number of articles on marketing topics.
In 2006 and 2013, Tim won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg. Poets & Quants included him in their list of “Favorite MBA Professors of 2016”. To gain a student perception, we spoke to current students Laura and Jan about their experience of Tim’s course “Strategic Marketing”. During the class, Tim uses a number of case studies including Marlboro, Steinway, and Zero Fee Tours, among others, to support experiential learning. His interactive methods and high student engagement makes the classes not only informative, but humorous too.
Laura D’Andrea, Brand Manager Calzedonia DACH, EMBA Class of 2018, found the course to be very enjoyable. “The way Tim took us through the cases gave us a real insight of what is means to take decisions and consider the outcomes”, commented Laura straight after the class. “The class was extremely relevant to my everyday job. I’ve learned how to clearly define where Calzedonia should compete, our unique value proposition, and how we can differentiate and position ourselves.”
Having questioned both students straight after class the content was still fresh, and fellow student Jan Kuppen, Vehicle Pricing Manager Porsche AG, shared his learnings with us. “As different industries work in different ways, a key takeaway is that I should challenge our concepts more. Having already encountered Tim in Evanston, Jan was highly anticipating experiencing Tim’s course at Kellogg-WHU. “Tim’s strong and professional knowledge in the marketing field makes his lectures active, authentic, and entertaining”, Jan added.