Ein international ausgerichtetes Curriculum –
Entwickelt für erfahrene Führungskräfte
Strategisches Denken, anspruchsvolle Entscheidungen und die Zusammenarbeit mit internationalen Teams – dies sind mitunter große Herausforderungen, denen sich Führungskräfte in ihrem beruflichen Alltag stellen müssen. Das Kellogg-WHU Executive MBA Program wurde entwickelt, um Top-Managern die Möglichkeit zu bieten, das Studium und den vollen Terminkalender unter einen Hut zu bringen.
Das Studieren am Campus findet in der Regel an verlängerten Wochenenden statt (Donnerstag – Dienstag) und umfasst zwischen 57-63 Präsenztage (abhängig von der Wahl der Electives). Durch die Vielzahl unserer Global Electives (Wahlkurse) haben Sie die Möglichkeit, anhand der eigenen Präferenzen Schwerpunkte zu setzen, um so Ihre individuellen Karriereziele zu verfolgen.
Low ego, high impact –
Lernen Sie unsere Studierenden kennen
Nationalitäten
Seniorität
* Alle Daten beziehen sich auf die Executive MBA Klassen 2018 – 2021
Unsere Alumni teilen ihre Erfahrungen:
“We’re all the same and yet still very different. Being a part of the wonderful cohort got me thinking and experiencing how similar we all are despite being so diverse with students coming from 5 different continents. We sit in the workrooms late at night and exchange business ideas as if we all grew up together. We’re all learning and teaching at the same time. It’s been a privilege being in this class. We’ll become better professionals while adding friends for life.”
“The EMBA uniquely provides valuable cross-sectoral insight and has helped me a to broaden my functional and interpersonal skills. I really enjoyed the open dialogues and intense debates in class and after study hours both with members of the program faculty and peers. Now, nearly ten years after graduation, I am proud to say, this program is full of work, networking opportunities and learning exercises – it is a well thought investment in human capital.”
“Ever since graduating from the program I have been connected to Kellogg-WHU and my peers in both my private and professional life. I have visited lots of WHU conferences and came back as a guest speaker as well. The program was indeed a career changer, which gave me the opportunity to move from the corporate world to a first-tier private equity fund.”
“When the time came for me to choose an EMBA Program, the profile of the cohort was an important factor. What makes Kellogg-WHU special is the diversity of industries, the level of experience and the cultural wealth you find in the cohort. I have learned so much from interacting with my peers during the study groups, the workshops, the long work nights and the social events. We learn together and from each other.”
Online Preparatory Module
Quantitative Methods
Gain insights into quantitative methods for business and management applications and familiarize participants with basic mathematical tools. This course must be completed prior to program start.
Module 1 | Leading the Organization
Decision Making Under Uncertainty
Gain a good understanding of different probability concepts and the idea of conditional probabilities.
Leadership in Organizations
Begin developing, refining, and reflecting on leadership skills during this introductory course on leadership.
Module 2 | Market Impact
Marketing Management
Gain insights into marketing planning and segmentation, targeting, and positioning.
Managerial Economics
Examine the economic foundations relevant for the strategic management of business organizations.
Module 3 | Global Markets
Macroeconomics
Doing Business in Developing Countries
Module 4 | Financial Performance
International Financial Reporting & Analysis
An introduction to financial reporting, the “language of business”, from a global perspective.
Managerial Finance
Introduce the concepts and techniques necessary to analyze and implement optimal investment decisions by firms.
Module 5 | Developing Strategic Foresight
Business Strategies
Build an understanding of how competitive strategy may lead to the creation and persistence of profits.
Making Sense of Data
Gain a basic understanding of confidence intervals and hypothesis tests to interpret data.
Module 6 | Business Functions
Corporate Finance
Introduction to the basic principles of corporate finance and development of the necessary practical tools for financial decisions and corporate valuation.
Operations Management
An introduction to Operations Management, approaching the discipline from the perspective of a general manager rather than the operations specialist.
Module 7 | Creative Destruction
Foundations of Entrepreneurship
Discover the theoretical background of entrepreneurship to evaluate business ideas, business plans, and the resources to start a new venture.
Strategic Innovation & Corporate Renewal
Communicate the most critical and strategic aspects of managing innovation and corporate renewal.
Module 8 & 9 | International Module at Kellogg (compulsory)
Negotiation Strategies
Develop negotiation skills in a series of negotiations and debriefings.
Strategic Crisis Management
Focus on crisis management from the point of view of managers and consultants.
Marketing Analytics
Address analytics as a leadership problem and improve organizational performance with the right data.
Strategic Decisions in Operations
Gain insights into strategic decision making in operations and their impact on a firm's financial performance.
Module 10a* | Electives @ WHU - Advanced Themes
Sprint: Agile Business Model Development
Run a business idea “sprint” over multiple days to kick-start a new business model, startup, or company project.
*Choose either Module 10a or 10b
Module 10b* | Electives @ WHU - Advanced Themes
Marketing Strategy
Gain the tools to appreciate strategic thinking about marketing and brands.
Ethics & Executive Leadership
Shift from being an excellent leader to being an excellent CEO by exploring issues that top corporate leaders must keep in mind.
*Choose either Module 10a or 10b
Module 11 | Field trips: Exploring New Business Horizons
India, Vietnam, Japan
*Please note that one field trip is compulsory
Module 12 | Capstone Week
Capstone- Business Simulation
In Executive Teams, run competing firms in simulated product markets and debrief on concepts and tools of corporate and competitive strategy.
Management Accounting
Focus on the behavioral issues of management accounting to illustrate real-world problems of management accounting in large corporations.
Module 13 | Global Electives (one required)
Locations: Chicago, Hong Kong, Lisbon, Miami, Shanghai / Beijing, Tel Aviv I & II, Toronto, London
A selection of the modules available:
- Digital Strategy: Individual and Organizational Transformation for a Digital Age
- Mergers and Acquisitions Strategy
- Visualization for Persuasion
- Leading High Impact Teams
- Global Corporate Restructuring
- International Finance
- World Economy
- Strategies for Growth
*Please note: Courses and dates are subject to change, courses listed are example courses from previous years
Module 14 | European Elective
Price Management
Gain advanced knowledge in price management, with a high emphasis on managerial and entrepreneurial practice.
Entrepreneurial Finance
Focus on financial economic foundations of a new venture, from idea to exit.
Business Tax Strategy
Understand how taxes affect business decisions, gaining necessary concepts for international application.
Managing People for Competitive Advantage
Focus on the people side of business from a general management perspective.
Module 15 | Master Thesis
Demonstrate the ability to apply scientific methods to actual management solutions.
Leadership and Career Development
Know-How aus erster Hand –
ProfessorInnen auf Weltklasse-Niveau!
Praxisorientiert, leidenschaftlich und lösungsorientiert – die ProfessorInnen von Kellogg-WHU begeistern durch ihr umfangreiches Fachwissen und die hohe Motivation, unseren Teilnehmern ein ausgezeichnetes Studienerlebnis zu bieten.
Die Interaktion in der Klasse sowie in den Study Groups (Arbeitsgruppen) bietet die Möglichkeit für spannende Diskussionen und Wissensaustausch. Bei Kellogg-WHU lernen Sie nicht nur miteinander, sondern auch voneinander.
Tim Calkins
Advertising
Marketing Strategy
Biomedical Marketing
Holger Ernst
Strategy
Innovation
New Product Development
Leigh Thompson
Negotiation Skills
Group Decision Making
Christoph Hienerth
Entrepreneurship
Start-Ups
Entrepreneurial Risk
Jürgen Weigand
Industrial Economics
Business Strategy
Competition Policy
Christian Andres
Finance
Accounting
Corporate Governance
Alex Chernev
Marketing
Brand Management
Consumer Behaviour
Karl Schmedders
Data Analysis
Economic Models
Risk Management
Florian Zettelmeyer
Marketing
Big Data
Information Technology
Martin Fassnacht
Price Management
Marketing and Sales
Serden Ozcan
Entrepreneurship
Corporate Transformation
Innovation
Sergio Rebelo
Emerging Markets
International Finance & Economics
Lernmethoden
„Think outside the box“ – unser Programm zeichnet sich besonders durch seine innovativen Methoden des Lernens aus und fördert neue Denkansätze. Auch die Unterrichtsatmosphäre ist einzigartig – Studierende aus verschiedenen Branchen und mit ganz unterschiedlichen Nationalitäten teilen ihre Management-Erfahrungen. Bereits im ersten Modul werden Sie Teil einer Study Group, mit der Sie gemeinsam Fallstudien diskutieren, sich auf Prüfungen vorbereiten und mit Aufgabenstellungen der ProfessorInnen auseinandersetzen.
Ein neuer Ansatz ist das sogenannte ‚Flipped Learning‘. Die Lerninhalte werden von den Studierenden eigenständig über eine Online-Plattform vorbereitet und erst dann bei der Präsenzveranstaltung zur gemeinsamen Vertiefung genutzt. Dieser innovative Lernansatz verändert den sonst üblichen Kursablauf und sorgt so dafür, dass im Rahmen der Präsenzveranstaltung Social Learning möglich wird.
Entdecken Sie das Kellogg-WHU EMBA Programm!
Werfen Sie einen Blick in unsere Kurse, entdecken Sie unsere digitalen Lehrangebote, lernen Sie unsere Methoden und innovativen Ansätze kennen und erfahren Sie mehr über die Vorteile des Kellogg Global Networks.