During the week of May 10th-May 15th, the WHU campus hosted over 40 students from Kellogg EMBA Partner schools for the traditional European Elective, where participants from around the world had the opportunity to learn about doing business in Europe - from a European perspective. Classes included “The Business Environment in Europe”, which examined the economic status and strategies when considering pursuing business opportunities, and “Corporate Social Responsibility ”, which focused on difficult decisions faced by executives when choosing between profit and ethics, and “Luxury Brand Management”, with speakers including Thomas Schnädter (CEO, MONTBLANC Germany), Carsten Nittke (Managing Director, Miele Hong Kong), Valentin von Arnim (COO, Iris von Arnim) and Clemens Pflanz (Founder and CEO, MEISTERKREIS, The German Forum for Luxury).
However, as always, the week wasn’t only about classroom learning! For the majority of the Program participants, this module was a final reunion of friends before moving on to become alumni of a challenging Executive MBA Program. Through international sessions in Evanston/Chicago, Hong Kong, Toronto, Tel Aviv and/or Miami, most of the managers had previously met and worked with one another during modules hosted at other Kellogg EMBA partner schools, expanding their global network of professional and personal contacts along the way. By taking part in out-of-the-classroom activities, students had the chance to strengthen these bonds in a more relaxed atmosphere. This week’s activities included a guided tour and medieval dinner at Ehrenbreitstein Castle and the ever popular celebratory river cruise on the River Rhine. “You know, I never knew how wonderful such a quaint setting could be. This isn’t Chicago or Hong Kong – but you can get that anywhere. Vallendar and Koblenz are such charming places with a wonderfully warm character all its own. That’s what makes it so unexpectedly great! ” summarized one Kellogg-Evanston student while enjoying the final evening of the module and enjoying the view of castles on a warm spring evening and reminiscing with fellow students about what had passed and dreaming of what was to come.